The Define Marketing Podcast
The Define Marketing Podcast
Safeguard Your Digital Presence by Owning Your Content and Website
Can the unpredictable nature of social media jeopardize your connection with your tribe? Join me, Tab from Define Marketing, as we tackle the pressing question: Do you truly own your content? In a world where social platforms can evolve or disappear overnight, it's vital to establish a strong marketing foundation. We’ll explore the invaluable role of maintaining your own website, where your ideas, solutions, and problem-solving prowess can find a permanent home. This episode offers insight into showcasing your expertise through case studies and preparing for an uncertain digital age.
Listen as we address timeless strategies like building and nurturing an email marketing list, ensuring your audience remains informed and engaged no matter how social media changes. Discover how a well-structured website can be your steadfast ally, fostering community through forums and direct interactions. It's time to rethink and strengthen your connection with your audience beyond the ever-changing algorithms of social media. Ready to safeguard your content and future-proof your marketing strategy? Tune in for a conversation dedicated to securing the very foundation of your marketing efforts.
Do you own your content? Hi, I'm Tab from Define Marketing here with today's quick marketing tip. I've been listening to a fair few podcasts and YouTube channels lately and one of the things that I've been hearing a fair amount of is do you own your content? What happens should the day come God forbid that social media disappears? A long time ago let's say maybe 10 years there was no way to freely market your business. Along comes social media and you have a way that you can freely market your business to, let's call them, your tribe. Take that social media platform away. How are you going to connect with your tribe? Okay, you still have your email marketing list. Mostly depending on you know you might have to pay a monthly fee for your email marketing program, say, for example, mailchimp. What are you sending people to to connect with you? Where are they getting the information from?
Speaker 1:Having that solid basis of a website means that you have somewhere to start you put your content, your ideas, your thoughts, and having that solid foundation means that, should someday social media disappear, you have somewhere to show people and connect with people, explain what you do for people and how you solve their problems. At the end of the day, solving people's problems is what we're trying to do. What problem are you solving and how can you do that? How can you showcase that on a website so that people can see it? Can you showcase case studies?
Speaker 1:I think we've all fallen into that. It's so easy just to post something on social media and share it with your friends, or create that community and that tribe around you so that you can connect with them. You know, we may have to go back to the days where you have forums on your website where people connect and chat. Now I don't think it is likely that we will lose social media forever in any way, shape or form, but I think that things will get different. They will always change the algorithm. What you thought worked last week won't work next week and if you have that solid website foundation, you'll always have that as a backup. So I'm Tab from Define Marketing and if you're interested in having a chat about how your foundation is important, I'd love to chat. See you soon.
