Email Marketing Best Practices. Hi everyone, this is Tabitha from the Define Marketing Podcast bringing you today's quick marketing tip Building an email list Focusing on growing a targeted email list through sign-up forms on your website and social media, because a high quality list is crucial for effective email marketing. Then you need to craft engaging emails. So your subject lines Create a compelling subject line to increase your open rates. A great subject line can make the difference between your email being open or ignored, and then provide valuable content such as tips, news and special offers to ensure your emails are relevant and engaging. One of the things with your email list is to segment it out so that you're sending your emails to a more targeted and personalized content section. Segmentation can significantly improve the engagement and your conversion rates of the engagement and your conversion rates. So, for example, someone who had been and bought a particular product well, they're on your list so you could then send out another email about a product like similar, frequently bought together, but is on special next month.

Another thing that you can use for a strategy is automation. So use email marketing automation tools to send timely and relevant emails based on user behavior. Automation can save time and ensure consistency. Also, testing and optimization. Consistently test different elements of your emails, such as subject lines, content and send times. Use what is called A-B testing to determine what works best for your audience. A-b testing is when you send out 50% of your emails with one subject line and 50% of your emails with another subject line and you find out which one does better, which one has higher open rates. Email marketing is a powerful tool for engaging with your audience. Build your list, craft compelling emails and maintain a consistent schedule. Thanks for tuning in to this quick tip. Stay tuned for more marketing insights from Define Marketing.